The process of implementing OKRs with Oxford Business Masters was a watershed moment for our institution. We gained clarity on what truly matters and learnt to transform intentions into concrete results. The teams felt part of something greater—with purpose, focus, and genuine collaboration.

More than just a methodology, OKRs awakened in us a new way of thinking and acting in public service: with accountability, alignment, and enthusiasm for generating real impact in people's lives.

Arthur Pereira
CEO at Missão Sal da Terra
Uberlândia, Brazil