Marcos Barros

Founder & Chairman

Profile Summary

Marcos Barros is the Founder and Chairman of Oxford Business Masters, a British consultancy that supports organisations in transforming strategy into execution through behavioural intelligence and Artificial Intelligence.
An engineer by training and a master in Artificial Intelligence from the Federal University of Uberlândia (Brazil), Marcos combines a rigorous analytical background with a deep understanding of human behaviour and organisational performance. His mission is to inspire and guide people and institutions in planning and executing their ambitions so they can achieve their goals and live their purpose.

Expertise

Marcos is recognised internationally as one of the leading authorities in the Objectives and Key Results (OKR) methodology, having designed and led large-scale OKR implementations in public and private organisations.
His fields of expertise include:

  • Simplified strategic planning and OKR integration

  • Behavioural and decision-making models applied to leadership

  • Organisational transformation in complex public environments

  • Artificial Intelligence applied to planning and performance systems

He is the author of five books on performance and leadership, including “Mental Models for Business Decisions” and “Breaking the Chains of Bureaucracy”.

Leadership Philosophy

Marcos believes that understanding human behaviour is the foundation of every sustainable transformation. His work blends behavioural science, data intelligence, and practical governance frameworks to align people, purpose, and measurable results.
He advocates for organisations to measure results, not efforts, creating clarity and accountability across all levels of execution.

International Experience

Marcos lives in England and works globally with clients in Brazil, Europe, and beyond.
He has delivered keynote lectures and mentoring programmes in:

  • The Brazilian Federal and State Public Prosecutors’ Offices (MPU, MPDFT, MPMS)

  • The Tribunal de Contas da União (Federal Court of Accounts)

  • International events such as the WorkPath Conference (Germany) and sessions at the University of Lisbon (Portugal)

His work bridges public value creation, leadership development, and innovation in governance.

Impact Highlights

  • Trained over 600 public servants in the OKR framework at the Brazilian Federal Court of Accounts. Achieved the highest training evaluation score among all institutional leadership teams.

  • Supported the implementation of OKRs and strategic alignment across multiple public bodies, improving performance, engagement, and governance outcomes.

  • Inspired a growing movement of leaders using data and behavioural insight to drive purpose-driven execution in the public sector.